Blue Calypso, Inc., which is part of the portfolio of companies with OmniView Capital and AJ Discala, unveiled an employee engagement tool in January. Their new product, EMGAGE, helps companies to “leverage the power of their employees to communicate company messages across social media.”
As Bill Ogle, CEO of Blue Calypso, said, “Brands spend millions on advertising and marketing, without realizing they have an organic built-in promotional tool right in their backyard – their employees. We leveraged our patented social sharing platform to create EMGAGE – a solution that lets companies engage their employees in marketing programs through their own social media channels. By motivating employees to be part of the process and help make a difference to the company’s bottom line, organizations can promote their products and engage their employees to strive for success.”